About Us

October 2007 a new idea was born...

An attitude driven, quality, designer casual wear for the outdoor audience. You may say to yourself that this has been done before, but has it? There are many casual wear shirts out there for the outdoor audience, but let's look closer at the highlighted statement above.

Attitude. Why do you have to have funny graphics on a shirt to create attitude? You don't. It's just easier that way, but let's create a deep rooted attitude without the funny graphics. A clean, sharp looking approach to attitude and not a one-time comic relief.

Quality. Why do you have to settle for a cheaply made shirt for your rugged outdoor lifestyle? You don't. It is just an inexpensive way for apparel companies to sell their logo's and slogans. Let’s create a shirt that is built to last. A shirt that uses flat lock stitching at active areas with cover seams and quality fabrics? Yes, it costs more, but it will be the shirt you grab out of your closet time and time again.

Designer. Why settle for a shirt that is too short in the sleeves, too tight around your neck or has cuffs that deform over time? You Don't have to. The disposable shirts that flood the market are not designed specifically for the outdoor lifestyle. We need to design a casual wear that is built to last, with attitude driven camo patterns, with quality fabrics and designed with dimensions to accommodate people of all sizes.

Outdoor. Why do outdoor apparel lines have to be specific to hunters? They don't have to. It is just that they choose to use images of deer or hunting camo on their casual apparel. The outdoors reach far beyond the hunters. Why not create a clothing line for those who love camping, hiking, farming, military, rodeo, country music, recreational shooting, motor sports, hunting, fishing, etc. An apparel company that appeals to the entire outdoor audience.

Yes, in October 2007 a new idea was born. After two and a half years of development, in January 2010, Moon Shine, LP. publicly introduced it's premier designer brand, Moon Shine Attitude Attire™.

Welcome to a new attitude in casual wear for the outdoorsmen and women!